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A huge thank you to all our guests & everyone who's supported our content throughout the year - we couldn't have done it without you!We are taking a two-month break to refuel & strategize for our next season.Now's the perfect time to catch up on any s…
"If you sell something, you make a customer today; if you help someone, you make a customer for life." - Jay BearThis got me thinking deeply about whether my time, money, and efforts are actually making a difference.My talk with Arvid Kahl a few months ago in…
It's all about psychology. People click because of three emotions: Curiosity Desire FearOnce you learn how to trigger these emotions, the medium you're in doesn't matter"The difference between these 2 titles is ONE word. Yet that one word is worth 2.5 million…
It’s one of the following two things:You’re not doing enoughYou’re doing too muchFor me, it's a mixture of both. Sounds confusing, but here's the hypothesis (based on my experience):If you’re missing self-chosen deadlines, you’re doing too muchIf you’re not g…
Let's face it. We've all put out a tweet we thought was 'original', only for the Twitter wizards to break our hearts by posting something identical on our timeline minutes later 😔This brought me to the conclusion that every idea has been had. Not every idea h…
The value & benefits of networking the right way can't be emphasized enough so here are some crucial tips on how to go about it:Don't limit your networking efforts to business occasions only - Look beyond your immediate work industry and use social media …
If you're reading this, you most likely already know which key Twitter metrics you should be tracking: Top TweetsFollower GrowthImpressionsInteractions & EngagementNow, let's make this data actionable by understanding how analytics can directly inform you…
77% of creators rely on brand partnerships, which is 3x more than any other revenue source.What does that mean for creators? You should consider creating a strategy to connect and work with brands.What should I do? Focus on building and growing your audience …
What if you could get a 6.5% ROI on your marketing efforts?This is the average ROI that online communities are generating. They are great for building brand awareness, increasing leads, and driving conversions. With a clear purpose and the right moderation, t…
There’s no one-size-fits-all formula for remote work but here are three areas to focus on to set your team up for success:Prioritize documentation and clear communication - Document more than you normally would, overcommunicate on Slack/email, and record as m…
There's only one reason why we fear sharing our ideas in public...SCARCITY MINDSETAnd it's not our fault. A lot of us were raised in an environment that cultivated this way of thinking.In my recent interview with @KP on #CreatorSpaces, he broke down the two s…
Think of every marketing strategy and tactic as a line of communication with your intended audienceYou can either own, rent, or borrow that line of communication (The ORB framework) :Owned: Direct relationship with your audience (e.g. newsletter, community, p…
Your newsletter can only grow if your subscribers actually read itChecking these 5 boxes may not seem like much of a “tactic” but it’s most definitely a prerequisite:The Headline is the hook - give people a reason to click by evoking an emotionNever skip a we…
Some people say, if a tweet has more than a 25% engagement level in the first hour, it's more likely to go viral. But ironically, as it goes viral, it ends up reaching audiences who are less relevant to you, causing engagement levels to plummet
S-Y-S-T-E-M-SNot just any systems. Organized, detailed, with templates, sub-steps, hyperlinks, color-coded systemsLast week, @JeremyCaplan & I discussed how to choose the right workflow tools that allow you to create without friction, all while moving you…
For most creators, it's usually learning how to sell without being too "salesy"We tend to be so "allergic to sales" that we swing too far in the opposite direction and miss out on winning gigs that we could and should have won.2 weeks ago, @GrowthCurrency and…
Proud to announce our first Relationships & Networking Roundtable Cohosted with @AdamMarx from @Zero2OneNetworkJoin our discussion on what it takes to build a community around yourself. This will be the perfect opportunity to refine your relationship buil…
As part of our collaboration with Dylan over @GrowthCurrency we've created Zero➡Paid💰: A Creator Monetization Playbook For Making Your First Dollars OnlineInside you'll find curated resources, frameworks, and scorecards designed to help you monetize your audi…
Proud to announce the launch of our partnered show: Micro Media Mastermind with @AndileMasuku from @AfricaTechRoundUpEvery Wednesday, we’ll be holding open conversations about building media side projects to amplify our careers and other work. We can talk for…
We're launching our second partnered show this week with Dylan from @GrowthCurrency!Every Monday we're going through one step of his Learn → Create → Build → Sell model. At the end of the 4 week series, we'll have a brand new digital product and aim to make $…