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#CreatorSpaces Week 24: The ORB Framework - Unleash a New Approach to Marketing Strategy

#CreatorSpaces Newsletter
#CreatorSpaces Week 24: The ORB Framework - Unleash a New Approach to Marketing Strategy
By @GentOfTech • Issue #9 • View online
Think of every marketing strategy and tactic as a line of communication with your intended audience
You can either own, rent, or borrow that line of communication (The ORB framework) :
  • Owned: Direct relationship with your audience (e.g. newsletter, community, podcast)
  • Rented: Subject to algorithms & distribution mechanisms (e.g. Twitter, YouTube, LinkedIn)
  • Borrowed: Leveraging someone else’s owned/rented platform (e.g. Guest Post, conference keynote)
Owning the line of communication boosts customer engagement = Increased sales conversion rate
Last week on Creator Spaces, Corey Haines shared a trick to figure out which of the owned platforms you should invest in and how to create a funnel that best suits your goals
If that sounds interesting, check out the episode 👉 on Spotify

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