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#CreatorSpaces Week 24: The ORB Framework - Unleash a New Approach to Marketing Strategy

#CreatorSpaces Newsletter
#CreatorSpaces Week 24: The ORB Framework - Unleash a New Approach to Marketing Strategy
By @GentOfTech • Issue #9 • View online
Think of every marketing strategy and tactic as a line of communication with your intended audience
You can either own, rent, or borrow that line of communication (The ORB framework) :
  • Owned: Direct relationship with your audience (e.g. newsletter, community, podcast)
  • Rented: Subject to algorithms & distribution mechanisms (e.g. Twitter, YouTube, LinkedIn)
  • Borrowed: Leveraging someone else’s owned/rented platform (e.g. Guest Post, conference keynote)
Owning the line of communication boosts customer engagement = Increased sales conversion rate
Last week on Creator Spaces, Corey Haines shared a trick to figure out which of the owned platforms you should invest in and how to create a funnel that best suits your goals
If that sounds interesting, check out the episode 👉 on Spotify

Last Week's Releases
Roman Beylin is the founder of @DueDilio, Transactionly, and the creator of @thebusinessinq
In this episode, we had a chat about creating marketplaces and discussed:
  • How to capitalize on every opportunity you get
  • Why building in public is crucial to audience growth
  • Focusing on finding the RIGHT rights, not a BIG audience
If you’re interested in entrepreneurship & acquisitions, sign up for his newsletter to get weekly business acquisition opportunities.
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Corey Haines is the creator of Swipefiles.com, an angel investor, advisor, and podcaster at Defaultalive.fm & Everythingismarketing.fm
In this episode, we discussed:
  • Understanding the mechanisms of how to get discovered online
  • Using the Orb framework to grow your audience
  • Validating demand through your pricing strategy
Follow @coreyhainesco on Twitter to get better at marketing & audience building
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Arvid Kahl has written ZerotoSold and TheEmbeddedEntrepreneur to empower founders and educate at scale with his content
In this episode, we had a chat about what it means to make an impact and discussed:
  • The secret to creating meaningful connections with people
  • Finding a work lifestyle that keeps you motivated
  • Importance of providing value every time you engage with somebody
With a third book in the works, find him @arvidkahl on Twitter to follow his journey of building in public
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From the Archives
Josh Anderton is a bootstrapper & the creator of upscribe documenting his journey through his personal newsletter.
In this episode, we discussed:
  • The Secret to Succeeding in a Competitive Marketplace
  • The Best Way to Create An Online Community
  • Finding Balance Between Your Creator & Entrepreneurial Sides
Check him out @joshuaanderton on Twitter
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