What if you could get a 6.5% ROI on your marketing efforts?
This is the average ROI that
online communities are generating. They are great for building brand awareness, increasing leads, and driving conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels:
Here are the 3 things you need to know.:
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Immerse yourself in other established communities - Learn how they operate & use your skills to add value to its members for free i.e answering people’s questions
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Keep your community targeted to provide maximum value e.g just about SaaS
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Be the gatekeeper of your community - Keep it pure from outside interference e.g spammers and develop rules & guidelines
And to reap the full benefits of all your hard work, you’ll also need to find a way to track your progress effectively.
@KateWard recently broke down the 2 most important factors when measuring the success of a community.
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