What if you could get a 6.5% ROI on your marketing efforts?
This is the average ROI that online communities are generating
. They are great for building brand awareness, increasing leads, and driving conversions. With a clear purpose and the right moderation, these communities can become one of your most powerful marketing channels:
Here are the 3 things you need to know.:
Immerse yourself in other established communities - Learn how they operate & use your skills to add value to its members for free i.e answering people’s questions
Keep your community targeted to provide maximum value e.g just about SaaS
Be the gatekeeper of your community - Keep it pure from outside interference e.g spammers and develop rules & guidelines
And to reap the full benefits of all your hard work, you’ll also need to find a way to track your progress effectively. @KateWard
recently broke down the 2 most important factors when measuring the success of a community.