What does that mean for creators? You should consider creating a strategy to connect and work with brands.
What should I do? Focus on building and growing your audience because that’s what tells brands that your content is working.
And how do I do that?
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Have a clear brand identity - it makes it easier to seek out brands that’ll resonate with your audience
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Be an actual fan of the brand and organically talk about them before you partner with them
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Post consistently - engagement is the ultimate metric; a healthy rate should be above 5%
Simply put, you need to have a good case ready for brands to see the value of working with you.
In our recent
#CreatorSpaces episode with the brand deal wizard
@JustinMoore, he discussed the exact steps you need to take before approaching a brand & the best places to find them
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