What does that mean for creators? You should consider creating a strategy to connect and work with brands.
What should I do? Focus on building and growing your audience because that’s what tells brands that your content is working.
And how do I do that?
Have a clear brand identity - it makes it easier to seek out brands that’ll resonate with your audience
Be an actual fan of the brand and organically talk about them before you partner with them
Post consistently - engagement is the ultimate metric; a healthy rate should be above 5%
Simply put, you need to have a good case ready for brands to see the value of working with you.
In our recent #CreatorSpaces
episode with the brand deal wizard @JustinMoore
, he discussed the exact steps you need to take before approaching a brand & the best places to find them