#CreatorSpaces Week 29: How to Turn Twitter Analytics Into Actionable Insights

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#CreatorSpaces Newsletter
#CreatorSpaces Week 29: How to Turn Twitter Analytics Into Actionable Insights
By @GentOfTech • Issue #14 • View online
If you’re reading this, you most likely already know which key Twitter metrics you should be tracking:
  • Top Tweets
  • Follower Growth
  • Impressions
  • Interactions & Engagement
Now, let’s make this data actionable by understanding how analytics can directly inform your strategy and make your Twitter presence a success:
  1. Identify top-performing content and replicate success - Use the key metrics to learn what type of content lands well with your followers and create based on that
  2. Find the best time to tweet - Use tools like Socialbakers to see activity by day of the week and even hour of the day. This is crucial given that the platform focuses on short, real-time information sharing
  3. Tailor content to your audience - Probably not a huge fan of paid promotion but Twitter ads manager can help you get a clearer picture of your audience, understanding age, gender, location, buying styles, etc to better craft tweets that speak directly to your ideal ‘customer’
To make this learning process less boring, we had the privilege of interviewing Copy.ai‘s CMO, @BlakeEmal on #CreatorSpaces
Listen to the episode on Spotify & learn more about how he grew from 0-58k on Twitter using a methodical, analytics-based approach

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