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#CreatorSpaces Week 29: How to Turn Twitter Analytics Into Actionable Insights

#CreatorSpaces Newsletter
#CreatorSpaces Week 29: How to Turn Twitter Analytics Into Actionable Insights
By @GentOfTech • Issue #14 • View online
If you’re reading this, you most likely already know which key Twitter metrics you should be tracking:
  • Top Tweets
  • Follower Growth
  • Impressions
  • Interactions & Engagement
Now, let’s make this data actionable by understanding how analytics can directly inform your strategy and make your Twitter presence a success:
  1. Identify top-performing content and replicate success - Use the key metrics to learn what type of content lands well with your followers and create based on that
  2. Find the best time to tweet - Use tools like Socialbakers to see activity by day of the week and even hour of the day. This is crucial given that the platform focuses on short, real-time information sharing
  3. Tailor content to your audience - Probably not a huge fan of paid promotion but Twitter ads manager can help you get a clearer picture of your audience, understanding age, gender, location, buying styles, etc to better craft tweets that speak directly to your ideal ‘customer’
To make this learning process less boring, we had the privilege of interviewing Copy.ai‘s CMO, @BlakeEmal on #CreatorSpaces
Listen to the episode on Spotify & learn more about how he grew from 0-58k on Twitter using a methodical, analytics-based approach

Last Week's Releases
Shelly Collins is an ADHD coach & the host of the @translatingadhd podcast.
In this episode, we talked about:
  1. Importance of seeking immediate feedback
  2. Using word of mouth to build up your audience
  3. Things you need to do before starting a podcast
Follow @coachshellyc on Twitter to learn more about productivity, time management, and organizational systems best for people with ADHD.
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Kevon Cheung is a writer and the creator of showingupright.com & publiclab.co, focused on helping creators build their #BuildInPublic voices online.
In this episode, we broke down:
  • The key to creating shareable content
  • How to build and keep your community active
  • The difference between a creator and a founder
Highly recommend checking out his book/course if you’re new to creating things on the web & struggling to build an early online presence.
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Blake Emal is the CMO of Copy.ai, the creator of float.so & a newsletter called ‘Carbonated’
In today’s episode, we discussed:
  • Importance of learning to write online
  • The key to getting consistent engagement
  • Taking an analytics-based approach to growth on Twitter
Subscribe to his newsletter to never miss his invaluable curation of marketing ideas, resources & products.
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From the Archives
Roman Beylin is the founder of @Due_Dilio, Transactionly, and the creator of @thebusinessinq
In this episode, we had a chat about creating marketplaces and discussed:
  • How to capitalize on every opportunity you get
  • Why building in public is crucial to audience growth
  • Focusing on finding the RIGHT audience, not a BIG audience
If you’re interested in entrepreneurship & acquisitions, sign up for his newsletter) to get weekly business acquisition opportunities.
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@GentOfTech

Conversations With Creators About Their Creations and What They’ve Learned From Them

A Podcast Interviewing Creators At Every Point In The Journey. Recorded Live On Twitter Spaces M-F. New Recordings Released M/W/F.

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