It’s all about psychology. People click because of three emotions:
-
Curiosity
- Desire
- Fear
Once you learn how to trigger these emotions, the medium you’re in doesn’t matter
“The difference between these 2 titles is
ONE word. Yet that one word is worth 2.5 million views” (Source:
Jake Thomas’ Twitter)
I recently had the privilege of learning his secret titling formats that masterfully evoke each one of the 3 emotions 📝 This also got me thinking: what’s more important, the title or the content?🤔
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